Power your Customer Experience with SAP Customer Experience solutions and SAP Customer Data Cloud

With the digital transformation of the customer lifecycle, it is imperative that businesses deliver a personalized and engaging experience across all channels within sales, marketing, and service management.
Organizations must meet the modern customer’s expectations for transparency, self-service, and customer empowerment. Any touch-point in the customer journey – from initial contact to after-sales service requires a systematic, efficient, and unified approach across all business operations.

End-to-end customer experience solutions are part of a new paradigm for businesses, supporting the customers’ journey with an integrated IT platform for all customer experiences.
Rated by Gartner analysts as a leading supplier of omni-channel customer engagement and commerce solutions, SAP Customer Experience delivers the foundation for the digital business transformation:

  • Enables efficient management of real-time customer engagements across sales, service, marketing, commerce and beyond, to meet the requirements of the digital customer with an engaging and personalized experience
  • Utilizes and explores detailed customer data from behaviour, interest, and loyalties to deliver the basis for the continuous development of future competitive sales and marketing processes
  • Automates customer engagement and creates lasting customer relationships, in a digital universe with deep and seamless functional features across the entire customer journey

To fully realize the benefits of implementing an end-to-end omni-channel solution a new market approach and redesign of existing business processes is required.
Although the rewards are obvious, it is also clear that the digital transformation of the customer lifecycle across business operations is a business critical and comprehensive project, and successful implementation requires extensive business knowhow as well as a in depth technical skills.

SAP Customer Data Cloud by Gigya

Market leading solution for managing customer data in compliance with legal requirements and enabling companies to know who their customers are and how they want to be treated, by

  • Delivering frictionless engagements with customer identity and access management (CIAM)
  • Providing the data privacy and trust customers demand
  • Addressing GDPR, CCPA, and other regional data privacy requirements
  • Building hyper-personalized relationships with first-party data
  • Scaling and optimizing the B2B value network, while reducing risk

SAP Customer Data Cloud solutions can be implemented with all types of web frontend technologies, CMS and backend systems. It is a market leading stand-alone solution acquired by SAP in 2017 and has since been extended with massive out-of-the-box integration options for SAP solutions, as well as other types of backend systems.

How Framework Digital supports your digital journey

The positive customer experience is vital for a business, so the main task is to ensure a seamless, appealing, and engaging customer experience covering as much of the customer journey as possible. Efficient integration of the customer experience with your business’ internal sales and marketing processes requires deep knowledge and experience of both the IT platform, SAP solutions, and the supporting business processes.

Framework Digital provide consultants who are experts in targeting the value proposition of SAP Customer Experience to address the main business challenges for your organization. Our skilled specialists possess the knowhow to make your digital journey successful, bridging business needs with the rich opportunities of the SAP Customer Experience solution.

The first step of a customer experience optimization project is to analyse the business challenges, and we engage with your business to establish how to achieve maximum benefit from available technology, translating the requirements into IT solutions and revised business processes. We work closely with key stakeholders from various levels of the organization during the project, from initial consideration of a SAP Customer Experience solution, determination of requirements, to project delivery phase, and the continued follow-up.

Framework Digital is also a strong partner in cases where the SAP Customer Experience solution is to be integrated into the operational backend system. We have significant expertise in SAP Financials, Sales, and Logistics and deliver integrated solutions, to make your digital transformation successful.

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